What did we do for them?
Monarch Sterling came to us mentioning they have had some issue with their client acquisition.
We created them a personalized plan that will get them a minimum of 20 clients a month so over 240 high interest customer per year.
Customer could choice between the following.
Benefits of Social Media Marketing:
- Direct communication with customers and potential clients via email.
- Personalized and targeted campaigns to specific audience groups, increasing engagement and conversion.
- Higher ROI compared to social media marketing and website exposure, providing cost-effective outreach to a large audience.
- Easy tracking and analysis of campaign performance and audience behavior.
- Creation of automated campaigns, saving time and effort while maintaining consistent communication with customers.
- A more private and intimate space for communication with customers, enhancing the potential for building customer loyalty and trust compared to social media and website exposure.
Benefits of Social Media Marketing:
- Wider reach on various platforms (Facebook, Twitter, Instagram, LinkedIn)
- Visual and interactive approach to showcasing products/services
- Real-time engagement with audience through comments, messages, and chatbots
- Opportunity to collaborate with influencers and other businesses for increased visibility
- Easy sharing and reposting of content for increased exposure
- Targeted advertising options with sponsored posts, stories, and promoted tweets.
Benefits of Website Exposure:
- Paid advertising on search engines (Google, Bing) and social media platforms (Facebook, Instagram) drives traffic to the website, increasing visibility and potential conversions.
- Social proof through customer reviews and ratings on the website can build trust and credibility with potential customers, leading to increased conversions.
- Website analytics can provide valuable insights into user behavior and preferences, allowing businesses to optimize their website for better user experience and increased conversions.
- Website exposure allows for targeted advertising to specific audience groups based on demographics, interests, and search behavior.
- A well-designed website with clear messaging and a user-friendly interface can enhance the brand image and reputation, leading to increased customer loyalty and repeat business.
They ended up choosing a mixture of all 3
The challange we at lixer faced was that Monarch Sterling faced tough competition in the finance industry, with several established players dominating the market. The client needed a strategic and result-oriented marketing approach to stand out and attract new clients.
Solution
We developed a comprehensive marketing strategy tailored to Monarch Sterling's unique value proposition and target audience. The plan included the following key components:
Digital Marketing Campaign: We designed and executed a multi-channel digital marketing campaign to reach potential clients through various online channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. The campaign was optimized for maximum visibility, engagement, and lead generation.
Content Marketing: We created high-quality, engaging content that resonated with Monarch Sterling's target audience. This included informative articles, blogs, and whitepapers that positioned Monarch Sterling as a thought leader in the finance industry and provided valuable insights to potential clients.
Customized Landing Pages: We developed customized landing pages optimized for conversion to capture leads generated from the digital marketing campaign. These landing pages were designed with compelling calls-to-action (CTAs) and lead capture forms to encourage visitors to submit their information and become potential clients.
Email Marketing Campaign: We designed and executed a targeted email marketing campaign to nurture leads and convert them into clients. The campaign included personalized and relevant content that was delivered at the right time to the right audience, based on their interests and behavior.
Results
It has been two months since we implemented the personalized plan we created for our client and we are pleased to report that they have already seen impressive results. Our plan was designed to help our client secure a minimum of 20 clients per month, and we are happy to say that they have surpassed this goal with a total of 47 new clients acquired in the past two months. Through targeted marketing efforts and strategic outreach, our client has successfully attracted a steady stream of high interest customers. Our plan focused on developing a comprehensive marketing strategy that leveraged a variety of channels to reach potential customers, including social media advertising, email campaigns, and targeted outreach to relevant industry contacts. In addition to the increase in new clients, our client has also experienced a significant increase in revenue and brand awareness. They have reported that the personalized plan has helped them to establish a stronger online presence and to reach a wider audience than ever before. Overall, we are thrilled with the progress our client has made in just two months and are confident that they will continue to see sustained growth and success. We look forward to continuing to support their growth and to helping them achieve their long-term business goals.
